Total Leads
856
+12.3% vs previous period
Conversion Rate
10.2%
+2.1% improvement
Avg Response Time
18s
-5s faster
Revenue
$284k
+18.5% growth
Lead Trends
Jan120 leads
Feb145 leads
Mar168 leads
Apr154 leads
May182 leads
Jun201 leads
Lead Sources
Website Form32%
Google Ads24%
Facebook Ads18%
Instagram14%
Referral12%
Conversion Funnel
Visitors5400 (100%)
100%
↓
Leads856 (16%)
16%
↓
Qualified312 (6%)
6%
↓
Appointments128 (2.4%)
2.4%
↓
Customers54 (1%)
1%
Channel Performance
| Channel | Leads | Response Time | Conversion |
|---|---|---|---|
| Phone | 214 | 12s | 11.4% |
| SMS | 182 | 9s | 10.9% |
| 139 | 38s | 8.7% | |
| Chat | 201 | 6s | 12.1% |
| Forms | 120 | Instant | 9.5% |
Insights
Best Performing Channel
Chat is currently converting at the highest rate.
Response Time Trend
Average response time has improved over the previous period.
Revenue Opportunity
Website forms and SMS appear to have room for stronger follow-up automation.
Revenue Growth
Pipeline revenue is trending upward compared with the last period.